Business models are changing when it comes to CX management. The varying needs of modern business place immense pressure on factors like technology, skills, time and capital. Successful businesses need successful models that churn out a winning pathway, but most enterprises fall back on the way contracts are set and drive such that they face friction and feel limited. This whitepaper sheds light on a different, pragmatic approach that could be the impetus for long-lasting engagements between both parties.